About (the concept)
JapanDirt is a novelty souvenir brand for people who want a laugh, a keepsake, or a tiny granular trophy.
What you’re buying
Three “types”: Regular Dirt, Beach Sand, and City Asphalt. Three sizes: Small, Medium, Large.
Small
A sprinkle. A souvenir. A comedic prop.
Medium
Enough to stand on for a photo. Yes, that’s the point.
Large
For collectors, displays, or your most committed bit.
Packaging + “authenticity”
For a real store, you’d want:
• Clearly labelled origin region (or “assorted novelty blend” if you can’t guarantee a specific spot)
• Sterilization statement (if applicable) + compliance info for your shipping destinations
• Sealed inner pouch + outer bag with artwork (anime card sleeve vibe)
Important: Shipping soil and sand can be regulated. If you want to actually operate this business, consult
import/export rules, agricultural restrictions, and documentation requirements for each destination.
Brand voice
Now you too can say, “I’ve been to Japan,” and mean it… from the ankles down.
Tone: intense anime energy, self-aware comedy, and collector-friendly details. Think: “battle shōnen, but the protagonist is… a bag of dirt.”